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Performance Marketing, LinkedIn Outreach & Funnel Marketing

True North Sage Consultants

Predictable Leads. Measurable Growth. Clear ROI

Not Random Ads. Not Spray-and-Pray Outreach.

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At True North Sage Consultants, we design performance-driven marketing systems that combine paid ads, LinkedIn outreach, and conversion funnels so businesses don’t just get traffic, but qualified leads and revenue clarity.

What We Do 

True North Sage Consultants provides performance marketing, LinkedIn outreach, paid advertising, and funnel marketing services to help businesses generate qualified leads, increase conversions, and scale sustainably.

Who Is This For

Our performance marketing solutions are built for:

01

B2B Service Businesses

03

Founders & CXOs

05

Hospitals

07

Companies looking for predictable lead flow

02

​Consultants & Coaches

04

Doctors, Clinics & Wellness Brands

06

Product & D2C Brands

If your growth depends on leads, conversions, and ROI, this is for you.

Our Performance Marketing Services

  1. ICP-based & intent-led

  2. Value-first, not pitch-first

  3. Human-written messaging frameworks

  4. Profile + content aligned with outreach

Image by Luke Chesser

01

Performance Marketing Strategy (Foundation First)

Before ads or outreach, we fix the strategy layer

We Define

  1. Ideal customer profile (ICP)

  2. Problem awareness level

  3. Buying triggers & objections

  4. Channel fit (LinkedIn, Meta, Google, funnels)

Outcomes

No wasted ad spend. No random targeting.

Image by Swello

02

LinkedIn Outreach (B2B & High-Trust Niches)

This is not spammy automation

Our LinkedIn outreach is:

  1. ICP-based & intent-led

  2. Value-first, not pitch-first

  3. Human-written messaging frameworks

  4. Profile + content aligned with outreach

We handle:

  • Outreach strategy

  • Messaging frameworks

  • Conversation flow design

  • Lead qualification logic

  • Sales Navigator

Outcomes

Meaningful conversations with decision-makers.

Image by Arkan Perdana

03

Paid Advertising (Meta, Google, LinkedIn)

We run ads with business logic, not just creatives.

We manage:

  1. Meta Ads (Facebook & Instagram)

  2. Google Search & Display Ads

  3. LinkedIn Ads (for B2B & leadership niches)

Our focus:

  • Cost per lead (CPL)

  • Lead quality, not volume

  • Funnel alignment

  • Conversion tracking & optimization

Outcome:

Ads that support revenue, not just impressions.​

Image by Kaleidico

04

Funnel Marketing & Conversion Systems

Traffic without a funnel is leakage.

We build:

  1. Lead magnets & opt-in funnels

  2. Webinar funnels

  3. Consultation booking funnels

  4. High-ticket offer funnels

Each funnel includes:

  • Messaging architecture

  • Landing page copy

  • Email / WhatsApp follow-up logic

  • Conversion optimization

Outcome:

Authentic, original content that feels premium not generic.​

Image by Adem AY

05

Retargeting & Funnel Optimization

Most leads don’t convert on the first touch.

We design:

  1. Retargeting ad strategy

  2. Warm audience nurturing

  3. Drop-off recovery systems

  4. Funnel performance analysis

Outcome:

Lower CPL. Higher lifetime value.

How We Think About Performance Marketing

Most agencies optimize for:

  • Clicks

  • Reach

  • Vanity dashboards

We optimize for:

  • Lead intent

  • Conversion quality

  • Sales conversations

  • Business sustainability

Marketing should feel controlled not chaotic.

Why True North Sage Consultants (TNSC)

Our Edge:

01

Strategy-first, tools-second

03

No generic ad angles

05

Experience across consulting, wellness, product & service industries

02

No copy-paste funnels

04

Clear accountability on metrics

We don’t sell “growth”.
We build repeatable systems

Frequently Asked Questions

What is performance marketing?

Performance marketing focuses on measurable outcomes such as leads, conversions, and ROIrather than just impressions or brand visibility.

Is LinkedIn outreach still effective in 2025–2026?

Yes, when done strategically and humanly. Personalized, value-led LinkedIn outreach continues to be highly effective for B2B and high-trust niches.

Do paid ads work without funnels?

Paid ads can generate traffic, but funnels are essential for converting that traffic into leads and clients consistently.

How soon can results be expected?

  • Outreach conversations: 2–4 weeks

  • Paid ads optimization: 30–60 days

  • Funnel efficiency & scale: 60–90 day

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 Performance marketing compounds over time.

  • Random marketing experiments

  • Inconsistent leads

  • Agencies that don’t understand business

True North Sage Consultants builds marketing that performs.

Ready to Build a Predictable Growth System?

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