Most people don’t want to hear this. If you think writing content and posting regularly on social media automatically brings sales, you’re wrong. And the reason this truth hurts is simple: it breaks the comforting belief that “I’m doing the work, so results should come.” Let’s talk about where social media marketing actually goes wrong. The Biggest Lie We’ve Been Sold “Just post 3 times a week consistently, and leads will come.” Consistency matters. But consistency without cl