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AB kids Life Coach

Project type

Branding and Marketing

We collaborated with AB Kids Life Coach to reposition the brand from a generic coaching service to a trusted, emotionally-resonant guide for modern parents. Our focus was on clarifying the brand’s voice, aligning visuals with its child-first philosophy, and building a digital presence that inspires trust and action.

We redesigned their branding to feel nurturing, empowering, and professional—balancing empathy with expertise. For social media, we crafted a full-funnel strategy: top-funnel content addressed parental pain points, mid-funnel storytelling built credibility through testimonials and case studies, and bottom-funnel messaging directed users to take action through simplified CTAs.

This repositioning helped AB Kids Life Coach connect more deeply with their target audience, grow organic engagement, and generate quality leads through clear messaging and consistent value-driven content.

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