Heart to Mind

The Challenge
Heart to Mind Project, a wellness initiative focused on emotional and mental well-being, needed a digital presence that felt safe, inclusive, and impactful. With no ad structure, branding, or online platforms in place, they approached us to build a digital ecosystem from the ground up.

Our Approach
We took a human-first, empathetic approach—focusing on clear messaging, visual softness, and goal-oriented ad structures.

Our strategy included:
• Defining their visual identity and voice across platforms
• Creating easy-to-use brand and content guidelines
• Launching and managing their Instagram and Facebook presence
• Designing ad funnels focused on awareness and booking intent
• Structuring retargeting layers to nurture emotionally-driven user journeys
• Developing creatives that resonated with a sensitive and conversion-conscious audience