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Mooshak Travel
Project type
Brand Launch
The Challenge
Mooshak Travel, a new travel company based in Noida, was ready to take its vision of curated inbound holiday experiences live—but lacked a digital footprint and cohesive brand voice. They needed end-to-end support to not only launch their brand but also understand how to grow in a highly visual and competitive space like travel.
Our Approach
We started with the brand’s core promise: making North India accessible, beautiful, and easy to experience.
Our work included:
• Developing visual brand language and messaging guidelines
• Designing social-ready profile assets across platforms (Instagram, LinkedIn, Facebook)
• Setting up business accounts from scratch
• Creating a modular content strategy highlighting destinations, experiences, and cultural insights
• Educating the team on digital channels, their purpose, and how to use them
• Rolling out their first campaign around local North Indian experiences
